YouTube is big business and it’s growing daily.
YouTube has over a billion users making 400 hours of new content uploaded every minute.
A new generation of YouTubers is turning to this platform as their primary source of income, some even earning six figures per year.
With such a vibrant community, you can see why so many brands and marketers want to tap into this market!
YouTube continues to grow in importance for marketing professionals.
YouTube reports that more than 80% of people who consume online video do so via YouTube or videos embedded on other sites.
We’re at the point where watching online video is becoming even more popular than reading text online and, while we’re increasingly viewing our lives screens, it’s important not to forget that YouTube is fundamentally a sharing platform with the ability to access billions of people across the world.
People are consuming more video than ever before and it’s a great opportunity for businesses to leverage this growing trend.
YouTube has over a billion users making 400 hours of new content uploaded every minute.
A new generation of YouTubers is turning to this platform as their primary source of income, some even earning six figures per year.
With such a vibrant community you can see why so many brands want to tap into this market!
In 2016 alone, Google reports that 1-minute of video is worth 1.8 million words, proving just how powerful videos have become in influencing consumer behavior and decisions.
Watch time on YouTube has more than doubled in the last two years, while the number of people visiting YouTube every day has grown by 40% in the last year alone.
YouTube continues to grow in importance for marketing professionals.
YouTube reports that more than 80% of people who consume online video do so via YouTube or videos embedded on other sites.
We’re at the point where watching online video is becoming even more popular than reading text online and, while we’re increasingly viewing our lives screens, it’s important not to forget that YouTube is fundamentally a sharing platform with the ability to access billions of people across the world.
It’s easy to view this space as simply another content channel but it’s much more than that; with its myriad of features (from augmented reality and 360 videos, to live streaming), YouTube is simply its own platform.
If you’re looking at promoting your company, service, or product online then an active YouTube channel should be one of the first things on your list.
YouTube reports that more than 80% of people who consume online video do so via YouTube or videos embedded on other sites…
This means businesses can simply share their videos across social networks and email marketing campaigns to make sure their content reaches the largest number of people possible [source]!
Regardless of how you use it (be it for sales and calls-to-action, brand awareness, education, or general customer engagement) filming and uploading high-quality videos to a YouTube channel will have a positive effect on your business.
As with anything worthwhile to market your business, you’ll have to put in the hard yards if you want positive results.
For an idea of how much time it can take, here’s a quick breakdown:
2 minutes of video = 1,440 words * 30 seconds = 44,800 words per hour
44,800 x 16 hours (1 day) = 738,400 words/day
738,400 words/day / 20 days (the length of our book) = 37,680 book pages written every day!